Posting and Sharing
A page of suggestions on using social media to campaign effectively from inside the Resist booklet:
- Choose a social media platform/s you’re comfortable with. E.g. for some Twitter can be more argumentative than other platforms, because of the short posts and media attention.
- Research and check topics on sites which are consistent - so you can at least adjust for bias.
- Select memes and posts which have a meaningful message.
- Build a meme bank on social media and/ or a desktop folder with ready to share infographics, posters, motivational posters and cartoons. This makes it easy to mix your replies and to avoid typing answers to the same questions over and again.
- Avoid time spent on countering opposing posts.
- Share posts with reliable information, which offer humour, key facts and meaningful quotes.
- Share pictures of activists being constructive and/ or entertaining.
- You can make feeds less argumentative while raising awareness by including posts and memes about consensus issues, e.g. about saving wildlife or tax evasion.
- Share posts and ideas mapping practical suggestions on how people can act peacefully and get results.
- Emphasise key points. In passing people often only consider a maximum of three points at a time, so pensions, childcare, child poverty, and that’s often the most to cover in one meme or post. Or three points within one of those topics.
- Likes are free, so let others know you value their contributions.
- Find images to accompany your posts. Numerous sites now offer good quality, free to use images - e.g. Unsplash, Wikimedia or Pixabay.
Resist is a personal handbook for activists seeking to combat extremism and realise social change. The book draws on experience of using peaceful, but determined, resistance to win support for change.
If you can help out by backing the project, any funds are solely for the 500 Pages project and suggestions on what you'd like to see getting done are most welcome. The list of completed pages is here.